Our TVtoWear team has an engaging story that was shared as part of our business pitch, which you can find at the following location on YouTube:
I also wanted to share the persona that was developed out of this story and our overall market analysis...
Susan is a 39 year-old
mother and career woman with an active social life. Her job keeps her quite
occupied during the work day, and her nights are filled with social engagements,
working out at the gym playing sports, and taking care of her son’s needs.
Susan tries hard to always be on top of the latest fashion trends, but she
HATES shopping, and the trends come and go before she can keep up. Not only
does she not have time to aimlessly walk around the mall, in and out of stores,
when she does purchase the latest style pants and coolest jewelry and other
separates, she never seems to quite capture the "look" she is trying
to achieve. When this happens, she
usually ends up returning the items, or they sit in her closet with the tags
still on them and continues to wear all her old items, and is miserable. Susan
loves the "outfits" coordinated so effortlessly with the most perfect
accessories she sees in her magazines and on her favorite sitcoms and TV
series; but she just can't quite seem to be able to mimic them. It is very frustrating
for her, and she would obviously love a personal shopper, but that, of course,
is impossible with her busy lifestyle.
Susan wants to be
fashion-forward without the inconvenience of shopping from store to store, only
to have the outfit not look "right" at all.
Tanya, great engaging story. I fell for your product at the first time I heard about the idea. Any story telling will be engaging to me. So I am thinking that there will definitely more customers like me who are looking for the launch of the product and will be loyal to the brand.
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