Friday, December 14, 2012

Leadership Style

With limited leadership experience under my belt, I don't know that I have a well defined leadership style - yet.  However, I can speak to how I interact with others and how I imagine my style would be given the opportunity.  I've generally found that I like to be in a situation where I have some level of control over the outcome.  I tend to take ownership of specific tasks or portions of a project in order to maintain that control.  When it comes to leading a team to an end goal, I can be hesitant to delegate a lot of responsibility but I have been working on leveraging the assets and skillsets of peers and/or team members to deliver the best possible result.

What I strive to be as a leader is someone that can guide others based on ingenuity rather than based on how I think others will perceive the direction and leadership.  I also think it's important to take the feedback of others into consideration, but with an overarching look at the problem or issue so that I'm not persuaded without understanding the consequences.  I would like to gain more experience in areas of leadership that will help me reach this goal and provide the credibility with others that I am capable of being a solid leader.   

TVtoWear Engaging Story


Our TVtoWear team has an engaging story that was shared as part of our business pitch, which you can find at the following location on YouTube:  

I also wanted to share the persona that was developed out of this story and our overall market analysis...  

Susan is a 39 year-old mother and career woman with an active social life. Her job keeps her quite 
occupied during the work day, and her nights are filled with social engagements, working out at the gym playing sports, and taking care of her son’s needs. Susan tries hard to always be on top of the latest fashion trends, but she HATES shopping, and the trends come and go before she can keep up. Not only does she not have time to aimlessly walk around the mall, in and out of stores, when she does purchase the latest style pants and coolest jewelry and other separates, she never seems to quite capture the "look" she is trying to achieve.  When this happens, she usually ends up returning the items, or they sit in her closet with the tags still on them and continues to wear all her old items, and is miserable. Susan loves the "outfits" coordinated so effortlessly with the most perfect accessories she sees in her magazines and on her favorite sitcoms and TV series; but she just can't quite seem to be able to mimic them. It is very frustrating for her, and she would obviously love a personal shopper, but that, of course, is impossible with her busy lifestyle.

Susan wants to be fashion-forward without the inconvenience of shopping from store to store, only to have the outfit not look "right" at all.